I was asked to design a logo and visual identity for Queso King, a vibrant pizzeria in the heart of Seville that specializes in delicious, gluten-free pizzas. Their mission is to prove that gluten-free doesn’t mean compromising on taste, texture, or quality—it means bold flavors, carefully sourced ingredients, and a passion for great food.
When it came to their branding, they wanted something playful yet strong, a design that reflected their fun-loving spirit while still feeling bold and memorable. A crown was a must, symbolizing their name and commitment to being the kings of gluten-free pizza. They also envisioned a logo shaped like a pizza, tying everything back to their specialty in a creative way.
Beyond the logo, they wanted visuals that showcased their mouthwatering pizzas—because at the end of the day, it’s all about great food that everyone can enjoy.
